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Skillshare

Email Marketing 101 | 2-5x eCommerce Sales w/ Automated Welcome Emails (1 of 3)

via Skillshare

Overview

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So you've started your online eCommerce business but are looking for ways to increase your store's revenue? Perfect! Let me introduce you to Klaviyo. One of the industries leading email service providers for recovering lost revenue and increasing the value of your lifetime customer. 

Online retail and eCommerce is growing quickly. In the 4 day span of Black Friday to Cyber Monday in 2018 the eCommerce market broke an all-time high of recorded sales equaling a total of $7.9 billion. Yep, you read that correctly. Not to mention this was an industry increase of 19.3% from 2017.

Are site visitors signing up to your Newsletter but not buying your products? Are people beginning the checkout process but not purchasing? Have no fear, we will cover all how to set your emails up to ensure that you recover as much revenue on your store as possible.

In part 1 of 3 in this mini-series, we will cover the basics of Klaviyo, as well as the psychology and build-out process of our Welcome Series email flow to better, engage potential customers visiting your eCommerce store!

In this course we will cover:

  • Integrating Klaviyo to your Shopify store
  • How to time out automated emails series for your site visitors and customers
  • How to set conditional triggers and splits to strategically send your site visitors and customers the proper emails based off of actions they have taken on your site
  • Set up an automated series of emails for site visitors who sign up to your Newsletter (1 of 3)
  • Set up an automated series of emails for customers who have abandoned their cart (2 of 3)
  • Set up an automated series of emails upselling customers who have purchased from your eCommerce store (3 of 3)

OTHER COURSES YOU MAY BE INTERESTED IN…

Ecommerce Mastermind Classes:

  • Build a Store in 90 minutes or less - http://skl.sh/3qm5BAV
  • Create High converting product photos - http://skl.sh/3kPrCak
  • 5 Must Use eCom Strategies - http://skl.sh/3e8Lyn7
  • High Converting Product Descriptions - http://skl.sh/3rflr1v
  • Brand Building Your Store - http://skl.sh/30dyLaT
  • 5x revenues w/ Up-Selling & Cross-Selling - http://skl.sh/3uWTLAL

Facebook Ads Mastermind Classes:

  • Build a Highly Converting Facebook Ads Funnel - http://skl.sh/3bhW6OQ
  • Ultimate Beginners Guide to FB Ads - http://skl.sh/3ebN0F7

Email Marketing Mastermind Classes:

  • 5x sales with Abandon Cart Email Automation - http://skl.sh/2Oq32R0
  • 5x sales with Welcome Emails - http://skl.sh/38d8duR
  • 5x staled with Post Purchase Upsell Emails - http://skl.sh/3ed6ucM
  • Build High Converting SMS/Text Marketing Campaigns - http://skl.sh/3c2QtDw
  • Create High Converting Sales Emails eCom - http://skl.sh/38f55OV

Syllabus

  • Welcome Series: Intro & Klaviyo Overview
  • Welcome Series: Flow Settings Overview
  • Welcome Series: Email #1 (Engage Your Customer)
  • Welcome Series: Email #3 (Drive Sales Part 1)
  • Welcome Series: Email #4 (Drive Sales Part 2)
  • Welcome Series: Recap

Taught by

Alex Huston

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