Build a Highly Converting Facebook Ad Funnel for eCommerce | 2020 Ultimate Guide

In this class, we will go over how powerful a comprehensive Facebook ad funnel can be. We will focus on building out a funnel with powerful stages of engagement to ensure our marketing efforts are effective. We will utilize retargeting audiences strategically in order to make sure our funnel is healthy throughout each stage

In this class:

1. Understanding a dynamic funnel
2. The different stages of a funnel
3. Top of Funnel traffic and how to approach it
4. Middle of funnel traffic - where retargeting can truly shine
5. How to set up retargeting audiences for the middle of the funnel traffic
6. Bottom of the funnel - two different examples of this stage of the funnel and power DPA ads can play in this marketing effort

Setting up a dynamic marketing funnel is extremely important when building a brand with your commerce store

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