Originally written for a bachelors study, our online marketing training has now made it to Skillshare as a crash course. We'll guide you through all the history, terminology, tools and targets within online marketing. But more importantly, we'll teach you how to use this knowledge and get your first online marketing campaigns running in just a day! Get started right now and discover the possibilities of online marketing for your business, career or studies!
Digital marketing crash course for online marketing: Social media, email, SEO, advertising and more
via Skillshare
Overview
Syllabus
- Online marketing crash course introduction
- Online marketing vs traditional marketing methods
- Online Marketing Definition
- Evolution of online marketing
- The online marketing industry (Growth & Trends)
- The online marketing value chain
- Brand Marketing
- Performance marketing
- Cost models
- Google Analytics
- Channel: Search
- Channel: E-mail
- Channel: Display advertising
- Channel: Social Media
- Affiliate marketing
- Targeting and retargeting
- Video marketing
- Marketing with webinars
- Marketing automation
- Google Ads
- Facebook ads manager
- Tracking
- 1-page online marketing plan
- Starting a campaign
- Optimization, A/B testing & landingspages
Taught by
Henk Dezzel
