BUSS 35 - Professional Selling Degree Applicable, CSU Prerequisite: Eligibility for ENGL 68 or AMLA 90 Principles of selling and the role of a salesperson in the marketing process. Includes characteristics and skills necessary for a successful salesperson, techniques for prospecting and/or qualifying buyers, buyer behavior, and critical steps in the selling process. Students develop and offer a sales presentation for a selected product, service, or concept.
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