Overview
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This program is for anyone asking, “Is TikTok right for my business?” In the first course, Getting Started with TikTok, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating. Then in the second course, TikTok for Business, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience. In the final course, Advertising and E-commerce on TikTok, you’ll learn how to create a marketing strategy for TikTok, how to create advertising campaigns, how to promote and sell products via organic and e-commerce channels like Shopify, and how to use analytics to inform future marketing strategies. Throughout the program, you will have the chance to create your own videos, as well as engage with what other businesses are doing by studying various TikTok accounts in order to get inspiration and insight for your own future interactions with TikTok.
By the end of this program, you will be able to:
Create fun and engaging TikTok videos Understand how TikTok fits into your business’s marketing strategy Articulate how a number of different businesses use TikTok Create original content using hashtags, trends, filters, and more Build and maintain a brand presence on TikTok Create a content calendar Utilize TikTok Ads Manager to create and execute a campaign Set up e-commerce integration into your TikTok account Analyze data from your efforts to inform your future content strategy
Syllabus
Course 1: Getting Started with TikTok
- Offered by Aptly. In this course, you will be introduced to TikTok, an exciting social media platform that will open up new marketing ... Enroll for free.
Course 2: TikTok for Business
- Offered by Aptly. This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how ... Enroll for free.
Course 3: Advertising and E-commerce on TikTok
- Offered by Aptly. This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to ... Enroll for free.
- Offered by Aptly. In this course, you will be introduced to TikTok, an exciting social media platform that will open up new marketing ... Enroll for free.
Course 2: TikTok for Business
- Offered by Aptly. This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how ... Enroll for free.
Course 3: Advertising and E-commerce on TikTok
- Offered by Aptly. This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to ... Enroll for free.
Courses
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This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok has built and how to use it to optimize your advertising efforts on this exciting platform.
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In this course, you will be introduced to TikTok, an exciting social media platform that will open up new marketing opportunities for your business. This course focuses on TikTok basics. You will learn the history of TikTok, the key user demographics, and the app's unique features. You will gain an understanding of how users interact with the app and the benefits of adding TikTok to your social media strategy. You will set up a personal account and learn the best strategies for creating compelling content with which other users will want to interact. You will even create your first video. By the end of this course, you will be able to: - Describe the key features and user demographics of TikTok - Discuss how users interact with TikTok - Engage with the TikTok community - Create an engaging video with TikTok’s editing tools Regardless of your current social media experience, this course will lay the foundation for success in using TikTok.
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This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.
Taught by
Anke Audenaert