TikTok for Business

Overview

Class Central Tips

This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.

Syllabus

TikTok Business Basics

In this module, you explore how businesses use TikTok to engage audiences and enhance brand visibility. You'll learn to develop a targeted marketing strategy and content calendar, create resonant content, and adapt to trends to maintain relevance.

Creating and Maintaining a Presence on TikTok

In this module, you explore how to establish and maintain a business presence on TikTok. You will create a marketing strategy, tailor a content calendar, and produce engaging content that resonates with users. Additionally, you will learn to adapt to TikTok's evolving trends to keep your brand relevant and connected.