UX Foundations: Research

Introduction

• User experience research

1. Research Overview

• Why is user experience research important?
• Methodology overview
• Usability testing
• Interviewing
• Card sorts
• Eye tracking
• Multivariate testing and A/B testing
• Desirability studies
• Expert reviews (heuristic reviews)
• Surveys
• Diary studies
• Participatory design workshops
• Personas

2. Choosing the Right Research Method

• Setting research goals
• Qualitative vs. quantitative data
• Behavioral vs. attitudinal research
• Moderated vs. unmoderated research

3. Environmental Considerations

• In-house vs. external
• Agile vs. waterfall
• Determining project or product stage

4. Planning Effective Research

• Determining the right participants
• Finding and screening participants
• Scheduling participants
• Crafting the right questions
• Practicing

5. Executing Effective Research

• Applying moderated research
• Applying unmoderated research

6. Analyzing and Presenting Your Findings

• Gathering and mining data
• Synthesizing data
• Presenting and incorporating results

Conclusion

• Next steps