UX Design and Evaluation

Overview

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It is hard to overstate the importance of UX in our relationship with the digital environment. Forrester has established that organizations that invest in UX have fared better than most in bull markets and in recessions (Forrester, 2015). This is truer than ever, now that the pandemic has broadened the adoption of remote work, online social life and entertainment.

Learn User Experience fundamentals from the professors of the most important UX lab in North America. In this UX MicroMasters program, you will learn to meet organizational goals and satisfy users by applying a user-centred process to the digital products and services development that solve industry-relevant, real-world problems.

For each user-centred development phase (UX Research, Design, Prototyping and Evaluation), you will acquire the relevant theoretical knowledge and the applied best practices to plan, perform, analyze and communicate useful insights for the following development phase.

From personal financial services and employee-oriented software to disruptive medical applications, this MicroMasters program will help you develop the design thinking, UX evaluation and UX project management skills necessary to generate new solutions to pressing problems.

In each course, you will face a series of week-long challenges based on state-of-the-art research currently underway at HEC Montréal’s Tech3lab Laboratory. Through these challenges, you will refine your understanding of core concepts and prove your abilities in the very sought-after field of UX , from user interface, heuristic evaluation, human-computer interaction, usability testing, user interaction, to user experience.

This rigorous graduate-level series represents 20% of the coursework towards a Master of Science degree in UX in a Business Context from HEC Montréal. You will have unique access to the Tech3lab, an applied laboratory in management science, specializing in the analysis of interactions between technological interfaces in organizations and their employees or customers.

Syllabus

Courses under this program:
Course 1: Introduction to User Experience

This MOOC will review the fundamental elements UX practice (e.g., UX project, key concepts, activities, roles, deliverables).

From application software to mobile application and website, get an introduction on how to design professional interfaces offering quality experiences.

Course 2: UX Research

In this MOOC you will learn how to connect with users at every step of a digital product’s life and how to develop empathy and recognize insights that will nourish the design and evaluation processes.

Course 3: UX Design

Master Design Thinking and UX Design through user-centred design to deliver innovative user experiences. Learn divergent ideation methods to bring creativity to problem-solving, and convergent ideation methods to innovate within your business context.

Course 4: UX Prototyping

Become a prototyping virtuoso! Master the ability to propel your creative team from scrappy low-tech paper mock-ups to developing high-fidelity interactive prototypes, using the latest industry methods and tools.

Course 5: UX Evaluation: User Testing

Master UX evaluation using a variety of skill sets and methods. Uncover the knowledge of user testing from a guerrilla approach to formal lab evaluations required for compliance tests.

Course 6: UX Data Analysis

Become a UX data scientist! From qualitative data analysis to big data Web analytics, you will be able to leverage insights from data to make empirically-based recommendations.

Course 7: UX Management

Be a UX advocate! Lead the gamut of user-centered design activities, while sharing knowledge and ensuring rich collaboration with all stakeholders across the project.

Courses

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6 weeks, 6-9 hours a week, 6-9 hours a week
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Testing! 1-2, 1-2! You’re interested in user experience and you have a scientific way of thinking? UX needs you! User testing is an empirical practice. This expertise is the most widespread and sought-after of the UX fields.

User testing accompanies interface development from early paper mock-up testing to final prototypes and existing user interfaces. As interface fidelity gets more refined, so do the testing methods, from interview-type tests to eye-tracking and other real-time assessment methods with finished and existing interfaces.

In this MOOC you will learn how to run efficient and business-oriented UX evaluations in any context. You will be taught by experts from the Tech3lab, North America’s most important UX lab, how to ensure scientific rigour to get valid results throughout this process.

No previous knowledge needed. Join us in the scientific journey to master current user testing tools and methods, through the UX Design and Evaluation MicroMasters, or as an individual course
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6 weeks, 6-9 hours a week, 6-9 hours a week
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Prototyping is part art, part science. In this MOOC you will learn both UI design (user interface design) and the ergonomic criteria (grounded in cognitive psychology), which underlies it. With this knowledge, you will learn to drive the creative team from low-tech paper mock-ups to developing high-fidelity interactive prototypes using the latest industry methods and tools.

Prototypes serve the dual purpose of determining what the interfaces will look like and test these developing interfaces at every step! The point is to diminish the risk of developing wrong or faulty interfaces.

You will learn to appreciate the dynamic relationship shared by prototyping and testing, which good UI designers fully grasp. Prototyping takes the guessing game out of the creative process, delivering business savvy (on-time, on-budget) user-tested, good experiences.

No previous knowledge needed. Join us in the journey to unlock the potential of low to high fidelity prototyping techniques, through the UX Design and Evaluation MicroMasters, or as an individual course.
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6 weeks, 6-9 hours a week, 6-9 hours a week
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Do big data and UX speak to you? This MOOC will give you the methods and tools to analyze the whole spectrum of data we handle in UX, from qualitative user research and quantitative user testing data analysis to big data Web analytics.

You will be able to leverage insights from this data to make empirically-based recommendations towards frictionless, optimal user experiences.

Taught by award-winning faculty members, this course is an introduction to the statistical methods and tools useful to UX data analysis. No need to be a math whiz, this course was designed to be accessible to everyone.

No previous stats knowledge is needed. You will need to use MS Excel to do the final exam and complete the certification. Join us in the journey to unlock the insights of UX data, through the UX Design and Evaluation MicroMasters, or as an individual course.
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6 weeks, 6-9 hours a week, 6-9 hours a week
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For UX maturity to settle in an organization, there needs to be UX leadership. In this MOOC you will learn the specifics needed to manage a UX project, from managing UX professionals to talking about user experience to higher-ups, and advocating for users in your organization.

You will learn to relay UX strategy to the strategy team, present measurable proof of the value of UX, organize user-centered design activities, and staff UX teams with the appropriate talent.

HEC Montreal’s expertise in business and management brings depth to this MOOC, making sure you will earn a strong business-oriented approach to UX management. This way, you will be able to maintain a high degree of UX maturity in your organization.

No previous knowledge needed. Join us in the journey to become a UX advocate, through the UX Design and Evaluation MicroMasters, or as an individual course.