Understanding Business

Introduction

• The foundation of a career in business

1. Business Basics

• Making a profit
• Parts of the business
• Three flows

2. The Importance of Money

• Financial Basics
• Maximizing Return on Investment (ROI)

3. Understanding and Communicating with Customers

• Marketing basics
• Branding

4. Buying, Making, and Moving Products

• Supply chain basics
• Efficient operations

5. Managing Resources: Money, People, and Information

• Accounting basics
• Human resources basics
• Information technology basics

Conclusion

• Getting ahead in business