The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.
In this specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing.
This specialization is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program here.
Overview
Syllabus
Course 1: Managerial Accounting: Cost Behaviors, Systems, and Analysis
- Offered by University of Illinois Urbana-Champaign. In this course, you will learn how to use accounting to facilitate and align decisions ... Enroll for free.
Course 2: Managerial Accounting: Tools for Facilitating and Guiding Business Decisions
- Offered by University of Illinois Urbana-Champaign. In this course, you will explore how to use accounting to allocate resources and ... Enroll for free.
Course 3: Operations Management: Organization and Analysis
- Offered by University of Illinois Urbana-Champaign. In this course, you will learn about the role of operations and how they are connected ... Enroll for free.
Course 4: Operations Management: Quality and Supply Chain
- Offered by University of Illinois Urbana-Champaign. In this course you will focus on process improvement. You will learn how to set ... Enroll for free.
Course 5: Developing a Winning Marketing Strategy
- Offered by University of Illinois Urbana-Champaign. In this course, you will learn how businesses create value for customers. We will ... Enroll for free.
Course 6: Developing a Marketing Mix for Growth
- Offered by University of Illinois Urbana-Champaign. In this course, you will further examine how businesses create value for customers. In ... Enroll for free.
- Offered by University of Illinois Urbana-Champaign. In this course, you will learn how to use accounting to facilitate and align decisions ... Enroll for free.
Course 2: Managerial Accounting: Tools for Facilitating and Guiding Business Decisions
- Offered by University of Illinois Urbana-Champaign. In this course, you will explore how to use accounting to allocate resources and ... Enroll for free.
Course 3: Operations Management: Organization and Analysis
- Offered by University of Illinois Urbana-Champaign. In this course, you will learn about the role of operations and how they are connected ... Enroll for free.
Course 4: Operations Management: Quality and Supply Chain
- Offered by University of Illinois Urbana-Champaign. In this course you will focus on process improvement. You will learn how to set ... Enroll for free.
Course 5: Developing a Winning Marketing Strategy
- Offered by University of Illinois Urbana-Champaign. In this course, you will learn how businesses create value for customers. We will ... Enroll for free.
Course 6: Developing a Marketing Mix for Growth
- Offered by University of Illinois Urbana-Champaign. In this course, you will further examine how businesses create value for customers. In ... Enroll for free.
Courses
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In this course, you will learn how to use accounting to facilitate and align decisions made by owners, managers, and employees. You will learn how accountants create, organize, interpret, and communicate information that improves internal processes and allows organizations to identify and leverage opportunities to create value within the supply chain and with customers. You will be able to: • Understand what managerial accounting is and why it is an important function for successful businesses • Identify problems associated with relying on financial accounting information for internal decision making • Organize cost information according to the decision-making needs of the organization • Apply activity-based costing (ABC) and recognize circumstances and decisions for which ABC systems are relevant • Address common "what-if" questions using cost-volume-profit (CVP) analysis and apply CVP in a variety of scenarios This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
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In this course, you will explore how to use accounting to allocate resources and incentivize manager and employee behaviors with these resources. You will also learn how financial and non-financial accounting information facilitates strategic performance measurement and how to integrate this information to continuously improve strategy. You will be able to: • Understand the role of managerial accounting information and use it to avoid common pitfalls in business decisions • Understand the iterative and interrelated nature of budgeting and apply the key components to preparing a master budget • Evaluate capital investments via a variety of measures • Calculate, interpret, and investigate variances • Understand decentralization and its advantages and disadvantages • Communicate the role of non-financial measures and strategic performance measurement systems • Compute and interpret financial performance measures and identify associate issues This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
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In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
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In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
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In this course, you will learn about the role of operations and how they are connected to other business functions in manufacturing and service-focused organizations. You will learn and practice the use of decision-making frameworks and techniques applicable at all levels, from management-level strategic decisions such as connecting process to the needs of various customer segments, to front-line tactical decisions such as choosing between ordering larger quantities vs. ordering more frequently. You will be able to: • Relate underlying principles to operations management frameworks and techniques • Synthesize information to make strategic operations decisions • Evaluate processes on different dimensions • Apply analytical techniques for tactical operations decision This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
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In this course you will focus on process improvement. You will learn how to set organizational priorities for continuous process improvement, how to execute process improvement projects, and how to sustain the initiative for continuous improvements. You will be able to: • Relate underlying principles to frameworks and techniques used for process improvement • Synthesize information to make decisions for organizational initiatives and process improvement • Apply analytical techniques for tactical decisions in a process improvement project This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
Taught by
Gary Hecht, Ph.D., Gopesh Anand, Hayden Noel and Ujjal Kumar Mukherjee
