Overview

Get a comprehensive guide to the five disciplines-strategy, operations, finance and accounting, organizational behavior, and marketing-taught in every MBA.

Syllabus

By This Professor
By This Professor
By This Professor
By This Professor
By This Professor
01: Strategy: Strategy Is Making Choices
02: Strategy: How Apple Raises Competitive Barriers
03: Strategy: The Danger of Straddling
04: Strategy: What Trader Joe's Doesn't Do
05: Strategy: First Movers versus Fast Followers
06: Strategy: When Netflix Met Blockbuster
07: Strategy: Anticipating Your Rival's Response
08: Strategy: Why Did Disney Buy Pixar?
09: Strategy: The Diversification Discount
10: Strategy: Forward and Backward Integration
11: Strategy: Mergers and Acquisitions-The Winner's Curse
12: Strategy: Launching a Lean Start-Up
13: Operations: The Power of Superior Operations
14: Operations: Leaner, Meaner Production
15: Operations: Refining Service Operations
16: Operations: Matching Supply and Demand
17: Operations: Rightsizing Inventory
18: Operations: Managing Supply and Suppliers
19: Operations: The Long Reach of Logistics
20: Operations: Rethinking Your Business Processes
21: Operations: Measuring Operational Performance
22: Operations: Keeping an Eye on Your Margins
23: Operations: Leveraging Your Supply Chain
24: Operations: Reducing Risk, Building Resilience
25: Finance and Accounting: Accounting and Finance-Decision-Making Tools
26: Finance and Accounting: How to Interpret a Balance Sheet
27: Finance and Accounting: Why the Income Statement Matters
28: Finance and Accounting: How to Analyze a Cash Flow Statement
29: Finance and Accounting: Common Size, Trend, and Ratio Analysis
30: Finance and Accounting: Cost-Volume-Profit Analysis
31: Finance and Accounting: Understanding the Time Value of Money
32: Finance and Accounting: The Trade-Off between Risk and Return
33: Finance and Accounting: How Investors Use Net Present Value
34: Finance and Accounting: Alternatives to Net Present Value
35: Finance and Accounting: Weighing the Costs of Debt and Equity
36: Finance and Accounting: How to Value a Company's Stock
37: Organizational Behavior: Achieving Results in Your Organization
38: Organizational Behavior: The Value of Great Leadership
39: Organizational Behavior: Emotional Intelligence in the Workplace
40: Organizational Behavior: The Art of Effective Communications
41: Organizational Behavior: The Motivation-Performance Connection
42: Organizational Behavior: Winning with Teamwork
43: Organizational Behavior: Coaching-From Gridiron to Boardroom
44: Organizational Behavior: Understanding Power Relationships
45: Organizational Behavior: Handling Workplace Conflict
46: Organizational Behavior: Ethics and the Bathsheba Syndrome
47: Organizational Behavior: Leading Real Organizational Change
48: Organizational Behavior: Lifelong Learning for Career Success
49: Marketing: What Is Marketing?
50: Marketing: How to Segment a Market
51: Marketing: Targeting a Market Segment
52: Marketing: Positioning Your Offering
53: Marketing: Identifying Sources of Sales Growth
54: Marketing: Deriving Value from Your Customers
55: Marketing: Creating Great Customer Experiences
56: Marketing: The Tactics of Successful Branding
57: Marketing: Customer-Focused Pricing
58: Marketing: Marketing Communications That Work
59: Marketing: The Promise and Perils of Social Media
60: Marketing: Innovative Marketing Research Techniques

Taught by

Michael A. Roberto Previous Bio Prev Next Bio Next, Thomas Goldsby Previous Bio Prev Next Bio Next, Ryan Hamilton Previous Bio Prev Next Bio Next, Clinton Longenecker Previous Bio Prev Next Bio Next, and Eric Sussman Previous Bio Prev Next Bio Next