Succeeding as an In-house Creative

Introduction

• Welcome
• Getting the most out of the course

1. You're Different: This Is Great—and Not So Much

• The gifts you bring: Your ROI
• Your team is different: Why you're not a prima donna
• Create a powerful culture with a mission and vision statement
• Using branding and self-awareness to enhance your culture
• Your value proposition: Know it, believe it, speak it, and live it

2. You're a Great Designer: So What?

• A jack of all trades and a master of one
• Soft skills equal hard results
• An introduction into operational best practices
• Project-specific operational best practices
• General studio operational best practices
• Embrace your inner manager: Project management basics
• 25 ways to get fired

3. It's Not Business, It's Personal

• Management is not a dirty word
• Demystifying client management
• Client management tactics
• Management management
• Peer management

4. Communication Is the Key

• Communication style distinctions
• The power of words
• Strategic communication
• Communication tools guidance
• General communication tips and tricks
• The three spheres of corporate communication: The selling conversation
• The three spheres of corporate communication: The buying and logistical conversations

Conclusion

• Next steps