Social Media Marketing with Facebook and Twitter

Introduction

• How social media can help you meet your business goals
• Connecting with customers using Facebook and Twitter

1. Getting Strategic with Facebook and Twitter

• Developing your social media marketing strategy
• Developing your content strategy for social media
• Setting goals to measure success

2. Growing Your Brand with Facebook and Twitter

• Brand guidelines for social media
• Establishing yourself as a thought leader with content
• Embracing storytelling

3. Building Community with Facebook and Twitter

• Getting to know your audience
• What to post on Facebook and Twitter
• Encouraging conversation

4. Measuring Your Efforts on Facebook and Twitter

• Looking at your insights
• Optimizing conversions

Conclusion

• Continue to be strategic on Facebook and Twitter