Social Media for Video Pros

Introduction

• Want to use social media for your video business?

1. What Is Social Media?

• A working definition of social media
• Cutting through the hype
• The impact of social media on your creative business

2. The State of the Internet

• Key trends in internet use
• Key social statistics in internet use
• The rise in mobile computing
• Consumption of video online

3. Becoming an Enlightened Social Media User

• The order of operations
• Social media tenets
• Showing a genuine you
• Avoiding oversharing

4. Posting Strategies

• How often to post
• What to post
• Scheduling posts
• Considering terms of service

5. Monitoring Your Social Identity

• Searching your identity with saved searches
• Measuring your social media impact
• Protecting your reputation

6. Best Practices for Specific Platforms

• Facebook
• Twitter
• LinkedIn
• YouTube
• Vimeo

Conclusion

• Goodbye