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LinkedIn Learning

Shopify Ecommerce: Marketing Strategy

via LinkedIn Learning

Overview

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Find out how to leverage Shopify for a successful ecommerce marketplace.

Syllabus

Introduction
  • How to build your Shopify store for success
1. Ecommerce for Shopify: The Basics
  • Optimizing product listings on Shopify
  • Creating Shopify social media campaigns
  • Building a Shopify SEO strategy
  • Leveraging Shopify CRM integrations
2. Ads for Shopify: Advertising across Social Media Channels, Google, YouTube
  • Ecommerce social media ads
  • Google product listing ads
  • Ecommerce YouTube video ads
  • Retargeting ads for Shopify
3. Ecommerce: Using Amazon and Shopify Together
  • How to integrate Amazon and Shopify
  • How to optimize Amazon listings for ecommerce
  • How to leverage the Amazon fulfillment center
  • How to enable Amazon Pay for ecommerce
4. Ecommerce Platforms: Exploring Other Platforms
  • SamCart for ecommerce
  • Linkpop
  • Comparing ecommerce platforms
  • Payment gateways for ecommerce
Conclusion
  • Launching your Shopify store

Taught by

Sam Dey

Reviews

4.8 rating at LinkedIn Learning based on 120 ratings

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