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Skillshare

Shopify 2023 SEO Masterclass: Building eCommerce Website That Sells + Google Ads

via Skillshare

Overview

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Best tips and practices selling on Shopify in 2023 from a Full-Time Shopify and Etsy Seller.

Hello, I'm Kato - An artist, a full time Shopify and Etsy seller and an ecommerce consultant. I create one of a kind leather bags and Today I'll share with you my success story and How I was able to turn my hobby in to a full-time job. 

I’ll share all the secrets and tools that I used to be successful on this platform in an easy and informative way, because learning should always be fun! We'll go through the most essential topics of selling on Shopify : 

⭐️Lesson 1 -Shopify Intro;

⭐️Lesson 2 - Shopify Platform Benefits;

⭐️Lesson 3-4 Shopify SEO Part 1;

⭐️ Lesson 5-6 Technical and OFF Page SEO;

⭐️ Lesson 7-9 - Keyword Research for Beginners and SEO TOOLS;

⭐️ Lesson 10-11 - Optimizing Shopify Settings &  Preferences;

⭐️ Lesson 12-14 - Adding Products, Collections and Menu;

⭐️ Lesson 15-20 - Shopify 2.0 Features and Updates;

⭐️ Lesson 21 - Shopify and Google;

I’ll share my whole experience with you guys and because I’ve worked with many Shopify and Etsy sellers I know exactly what you need. I'll be posting new lessons on the most important and essential topics.

I this course we’ll go through exactly what works on this platform and what will make your shop stand out among all the others.

This course is for anyone who creates amazing products and is planning on expanding and wants to make a full-time income and build a professional website with Shopify.

I only started with 20$ and I build my own Shopify website around 3 years ago and now I have an amazing workshop running by my amazing team, more than 4000 - 5000 product sales worldwide in a quite short period of time and I'm able to work at my own dream job.

Shopify is one of my favorite ecommerce platforms, it's very user friendly, has relatively low fees and you can create an amazing website for your brand, that speaks to your customers. Most of our traffic today comes from Shopify and Etsy platforms and for the last 3 years we were able to grow tremendously as a brand on a worldwide scale,  just by managing and optimizing our ecommerce platforms. 

I'm sure That my experience and tips will help you grow on this platform, just like I did!

Platforms which I use for Optimizing my Shopify shop :

On-Page SEO & Side Audit : https://neilpatel.com/

Visual: https://www.canva.com/

Google: https://search.google.com/search-console

Google Ads Conversion Tracking Dynamic Code on the Order Page:

 
<!-- Event snippet for Purchase Shopify conversion page -->
<script>
gtag('event', 'conversion', {
'send_to': 'AW-634177028/8SJ_CIe42cQDEISMs64C',
'value': {{ checkout.total_price | money_without_currency }},
'currency': 'USD',
'transaction_id': '{{ order.order_number }}'
});
</script>

Syllabus

  • Shopify intro
  • Shopify Full Introduction
  • Why Shopify? The Benefits
  • Shopify SEO BASICS Part 1
  • Shopify SEO BASICS Part 2
  • Technical SEO
  • OFF Page SEO
  • Keyword Research For Beginners
  • SEO & Keyword Research - Ubersuggest
  • SEAMRUSH SEO TOOL
  • Adding Product on Shopify
  • Setting up Shopify Preferences
  • How to optimize Shopify Settings
  • Optimizing Product Page
  • Adding Collections on Shopify
  • Creating Menus
  • Shopify 2.0. Overview
  • Smart filtering with Metafields
  • Product Theme Templates Shopify 2.0
  • Adding Pop ups
  • Customizing Product Pages Shopify 2.0
  • Page Customization
  • Landing Page Customization
  • Google Merchant Center integration
  • Submitting Site Map To Google
  • Adding Conversion Tag for Google Ads
  • Google Ads - Performance Max
  • Must Have Shopify Apps

Taught by

Kato Ramishvili

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