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CreativeLive

Shopify Fundamentals: Set and Run an Online Store

via CreativeLive

Overview

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AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Identify the key success factors and overcome the most common challenges faced by merchants when managing a business of Shopify.
  • Set up a professional online store using Shopify.
  • Manage your products and inventory and ensure that you fulfill all of your orders.
  • Set up the backend of your store (Shopify Admin).
  • Use sales channels, Ads and marketing strategies to build the store of your dreams.

ABOUT DAMIANO'S CLASS:

Starting an e-commerce business with Shopify can be daunting, especially if you’ve never attempted an entrepreneurial venture before. This class will equip you with the tools & resources needed to feel confident in your online business endeavors.

Designed to be practical and actionable, the class is packed with resource guides, exercises and quizzes. You’ll learn how to develop operational strategies that transform the way you approach e-commerce.

With everything you need to succeed on this industry leading e-commerce platform, you’ll be able to create your own store as a final project for this class.

WHAT YOU WILL LEARN:

  • How stores on Shopify operate and how to manage your own store and clients like a pro
  • How to set up a business model checklist
  • How to set and customize your store settings such as general, billing, account and notification settings
  • Basic SEO and marketing strategies to launch a successful store
  • Why blog posts are important, how to set up your navigations for optimal success and what pages are most vital to an e-commerce website
  • Create an engaging About Us page
  • Build a successful e-commerce business by outsourcing
  • Navigate your Shopify account’s shipping, legal and tax settings
  • How to use SEO to create brand awareness for your store

WHO THIS CLASS IS FOR:

  • Anyone wanting to sell products and make money with an online store
  • Offline business owners wanting to take their brand online
  • E-commerce entrepreneurs wanting to enhance their Shopify store
  • Marketing and brand managers looking for a firm grasp of Shopify
  • Web programmers, designers, front end and full stack developers wanting to diversify their skills
  • Anyone interested in dropshipping
  • Anyone wanting to start a professional career in helping online businesses flourish
  • All levels of experience

ABOUT YOUR INSTRUCTOR:

Shopify expert, entrepreneur and eCommerce whizz with 10+ years of industry experience & high-profile clients such as Panasonic and Dyson. He has been a Fiverr Pro seller for 3+ years with 1k+ clients globally.

Syllabus

  • Class Overview
  • Exercise - Setting up your Business Model Checklist
  • Online Store Sales Channel
  • Themes, Apps and Store Customization
  • Blog posts, Navigation & Pages
  • Quiz - Chapter 1
  • Product Basics
  • Product and Inventory Management
  • Quiz - Chapter 2
  • Order Basics
  • Customers and Customer Service
  • Quiz - Chapter 3
  • General Settings
  • Location and Account Settings
  • Payment Providers and Billing Settings
  • Checkout and Notification Settings
  • Shipping, Legal and Tax Settings
  • Quiz - Chapter 4
  • External Sales Channels
  • Marketplaces and Shopify Channels
  • Key Considerations for Sales Channels
  • Quiz - Chapter 5
  • Brand Awareness and SEO
  • Interest and Evaluation Stage
  • Trial and Adoption Stage + Analytics
  • Quiz - Chapter 6
  • Recap of Class and Final Project Details
  • Final Quiz

Taught by

Damiano Raveenthiran

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