Learn how to use Salesforce to reach your digital marketing goals more efficiently.
Overview
Syllabus
Introduction
- Welcome
- What you should know
- What is a campaign?
- How do you set up and modify a campaign?
- Measuring the effectiveness of campaigns
- Import bulk contacts into a campaign
- Sending emails from a campaign
- Email Studio: Benefits and opportunities
- Journey Builder
- Customer journey and data
- What is Salesforce Einstein?
- Einstein engagement scoring
- Next steps
Taught by
Christopher Matthew Spencer
