Learn how to develop an effective product strategy. Walk through a step-by-step process for creating a smart, thoughtful strategy and how to build support for it.
Overview
Syllabus
Introduction
- Why you need a product strategy
- What is product strategy?
- Why strategy is important
- Tenets of a good strategy
- The elevator pitch framework
- Determine your target customers
- Fill in customer need
- Choose the market category
- Fill in the key benefit
- Add competitors and alternatives
- Determine the product differentiation
- Make strategy work
- How to identify key stakeholders
- How to collect and organize input
- Build support for your strategy
- Maintain your strategy
- How to implement a strategy
- Next steps
Taught by
Eldad Persky and Teg Grenager
