The most effective products start with a comprehensive market-based, insight-driven strategy. Understand the role that product managers play during product development, with a focus on activities that happen early in the product development cycle. Learn how to identify the right problems to solve through market research, target user definition, and market sizing. Create a compelling vision and strategy that will set up the team to solve those problems. Understand how to communicate effectively to get people excited and bought into your ideas.
Overview
Syllabus
- Introduction to Product Management
- This lesson is an introduction to Product Management—what it is, why it matters, and a brief history.
- Role of PM
- This lesson covers the role and responsibilities of a PM. The lesson will also cover other functions that PMs frequently interact with, as well as artifacts that PMs create align the team on what to build and what the product needs to do.
- Problem Identification
- This lesson covers how to make sure that you are solving the right problems by understanding the market, the user, and business goals to identify opportunities. There really is no shortage of problems that could be solved-- but one of the hardest things to do is decide what not to solve.
- Vision & Strategy
- This lesson covers Vision & Strategy for Product Development. We’ll also discuss how to map out your business model and different options for capturing revenue. Additionally, we’ll also talk about how to measure your progress through KPIs
- Communication Skills
- This lesson covers Communication Skills for Product Managers, including: listening, storytelling, persuasion, presentations, and negotiation.
