Online Video Content Strategy

Introduction

• Welcome
• Terms and concepts
• The value of online video

1. Technical Best Practices

• The video creation process
• Pre-production and planning
• What resources do you need?
• Camera, lighting, and audio
• What platform do you need?

2. Understanding Online Video Platforms

• Social networks vs. content platforms
• Recorded video
• Webinars
• Live streaming
• Internal vs. external messaging

3. Understanding Your Audience

• What problem are you trying to solve?
• Who are you talking to?
• Why should your audience care about this?
• On-camera presence

4. Content Formats: The Formula for Awesome Videos

• The components of a good video
• The title of a video is a promise
• Relatability and Respectability
• Pacing

5. Content Strategy

• Volume and frequency of content
• Developing your content calendar
• Evergreen video content

6. Production and Post

• Production setup
• Video editing

7. Optimization

• Discoverability and SEO
• Distribution and social sharing
• Analyzing and measuring success

8. Frequently Asked Questions

• If a video is underperforming what should I do next?
• How do I deal with negative feedback?
• How do I stand out in a saturated market?
• How do you build an audience when nobody knows who you are?

Conclusion

• Next steps