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LinkedIn Learning

Migrating from Universal Analytics to Google Analytics 4 (GA4)

via LinkedIn Learning

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Overview

Make the switch from Google Analytics Universal to Google Analytics 4 (GA4) with this supportive how-to for marketers.

Syllabus

Introduction
  • Migrating from Google Universal Analytics to GA4
  • What you should know about Google Analytics
1. Understand Your Current Google Analytics Property
  • Audit your Universal Analytics property
  • Compare Google Universal Analytics to GA4
2. Transition Prep: From Google Universal Analytics to GA4
  • Translate views and filters: From Universal to GA4
  • Translate events: From Universal to GA4
  • Configure goals and conversions in GA4
  • Configure custom dimensions and metrics in GA4
  • Rebuild audiences: From Universal to GA4
  • Ecommerce considerations in GA4
3. Test and Implement: Make the Switch from Universal to GA4
  • The sandbox model for analytics deployments
  • Double-tagging with Google Tag Manager
  • Evaluating your sandbox results
4. Build Reports and Team Communication in Google Analytics
  • Educating your team on GA4
  • Transition common reports: From Universal Analytics to GA4
  • Build comparison reporting in Google Data Studio
Conclusion
  • How to keep up to date on GA4

Taught by

Dana DiTomaso

Reviews

4.6 rating at LinkedIn Learning based on 283 ratings

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