Explore customer targeting and how it can help you find and keep the best customers. Learn how to reach B2C and B2B customers and leverage buyer personas in your marketing.
Marketing Foundations: Targeting
This course may be unavailable.
Overview
Syllabus
Introduction
- Welcome
- The importance of knowing your customer
- Types of customers
- The benefits of targeting
- The B2C customer
- B2C customer characteristics
- Factors that influence the B2C customer
- How to reach your B2C customer
- The B2B customer
- B2B customer characteristics
- Factors that influence the B2B customer
- How to reach your B2B customers
- What is a buyer persona?
- How to create a buyer persona
- Buyer persona examples
- How to use buyer personas in your marketing
- Next steps
Taught by
Luan Wise
