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LinkedIn Learning

Mailchimp Essential Training

via LinkedIn Learning

Overview

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Learn the ins and outs of Mailchimp, which has expanded beyond email marketing into a robust marketing solution.

Syllabus

Introduction
  • Get the most out of Mailchimp
1. Get Started Quickly in Mailchimp
  • Set up a Mailchimp account
  • Invite a new user to a Mailchimp account
  • Create a new audience in Mailchimp
  • Import contacts
  • Create a campaign in Mailchimp
2. Manage Audiences in Mailchimp
  • New subscriber sign-up form
  • Create audience groups
  • Customize preferences center
  • Survey a Mailchimp audience
  • Manage inactive audience subscribers
  • Manage the Mailchimp inbox
3. Manage Campaigns in Mailchimp
  • Create Mailchimp campaign templates
  • Create automated campaigns in Mailchimp
  • Replicate a Mailchimp campaign
  • View campaign reports in Mailchimp
4. Design Campaigns in Mailchimp
  • Add content to new Mailchimp campaigns
  • Style a Mailchimp campaign
  • Personalize a Mailchimp campaign
  • Customize Mailchimp campaign footers
  • Auto-post your campaigns on social media
5. Sending and Sharing Campaigns in Mailchimp
  • Collaborate and test email campaigns
  • Send and schedule Mailchimp campaigns
  • Create social cards for email campaigns
  • Resend an unopened Mailchimp campaign
6. Nurturing Customers in Mailchimp
  • Manage appointments in Mailchimp
  • Syncing appointments with Google Calendar
  • Create social posts in Mailchimp
  • Create a postcard campaign
  • Build personalized customer journeys
7. Selling Products in Mailchimp
  • Create an ad campaign
  • Use transactional emails
  • Create a website in Mailchimp
  • Build a landing page in Mailchimp
  • Build an online store in Mailchimp

Taught by

Virginia O'Connor

Reviews

4.6 rating at LinkedIn Learning based on 702 ratings

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