Learning Local SEO

Introduction

• Drive more business using local SEO

1. Understanding Local SEO

• Understanding general versus local SEO
• Anatomy of local search results
• Exploring local ranking factors

2. Keyword Research

• Identifying keywords for your business
• Using online keyword tools

3. Rank High in Search Using Google My Business (GMB)

• Understanding eligibility to claim a Google My Business profile
• Claiming your Google My Business profile
• Optimizing your GMB profile
• Hyperboosting your GMB listing
• Keeping customers informed during COVID-19

4. How to Use Reviews to Improve Rankings and Build Trust

• Getting and managing reviews for higher rankings
• Setting up a business listing on top citation sites

5. Create a Search- and User-Friendly Website

• Creating a holistic page experience for visitors
• Technical must-have’s for your site
• Optimizing your site with tags
• Getting local backlinks

6. Create Quality Content That Answers Searchers' Questions

• Writing website content that addresses searcher intent
• Building local authority for your business