Learn exactly how to rank on Google’s local map pack and stand out among competitors.
Overview
Syllabus
- Local Ranking Factors Explained
- Discover what matters the most in local search rankings, in order from most to least important. You'll also learn outdated practices that you shouldn’t waste time on anymore.
- 2 Sneaky (But PROVEN) Ways to Rank Higher in Local Search
- Learn two tactics that have flown under the radar for most local business owners, but can make a HUGE difference in where you show up in the map.
- Local SEO Keyword Research Made Easy
- Discover how to use Semrush to find the right keywords, and how to choose the best performing business categories to use within GBP.
- Maximizing Your Google Business Profile
- Learn exactly how to create and optimize the perfect Google Business Profile for search AND conversions.
- Harnessing Reviews for Higher Rankings & Conversions
- In this lesson, Wes gives his best tips for getting more reviews, and how to respond to them to help you convert more browsers into customers.
- Optimizing Your Website for Local SEO
- In this lesson, Wes shows the best overall site structure for local pages, where keywords should go, and how to increase behavioral signals that tell Google your website is worth showing.
- How to Build Local SEO Links & Citations
- Discover how to build citations and links to your website using Semrush’s link building tool.
Taught by
Wes McDowell
