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Skillshare

Local SEO: A Definitive Guide To Local Business Marketing

via Skillshare

Overview

Stop wasting time following strategies that don't work. Use my proven process I use at the agency to generate 100s of Page 1 Rankings for local businesses!

Are you looking for a Local SEO class that shows you how to rank business websites on page 1 on Google?

Great, you’re in the right place.

Maybe you own a local business or maybe you simply want to learn the process so you can set up your own local SEO agency.

Whichever one it is, you can be sure I’ve got you covered.

I don’t just talk the talk; I actually walk the walk and live it too.

In this class, you’ll be able to watch me in real-time as I optimise a LIVE local business website to get it on page 1 in Google.

At the end of the class, you’ll find that this same website is now on page 1 for some BIG keywords!

The process I follow throughout the class is the SAME process I use when ranking my client sites, so you can be confident what you’re learning is indeed used in the real world and does actually work.

I will also give you access to the exact spreadsheets I use at my agency so you have everything at your disposal.

What you’ll learn by taking this Local SEO class

  • Learn how to optimise your website and your Google My Business listing

  • See exactly how you can find profitable keywords to target for your business

  • How to structure your website so it's built upon a solid SEO foundation

  • How to let Google know you’re actually based where you say you are (super important for local rankings)

  • Find out how to spy on your competitors and see what SEO efforts they have been getting up to

  • Why, how and where to build local citations for optimum results

  • How to build powerful backlinks that will crush the competition

  • How to convert your visitors into phone calls and enquires

  • How to generate reviews for your business on autopilot

  • How to come up with tons of ideas for your blog

  • A reliable company you can use to outsource local pack rankings (hint, they’re not who you think they are)

Literally everything you need to be able to implement a successful campaign.

There are tons of resources for you to download throughout the class and lots of bonus tips and tricks you can use as well.

Fact: 97% of consumers searched online to find a local business in their area. (Hubspot)

There’s never been a better time to learn Local SEO:

Let’s make sure your website is one of the sites consumers will find.

Syllabus

  • Local SEO - Class Overview
  • Local SEO - What We're Going To Cover In This Section
  • What Is Local SEO And Why Is It Important
  • Map pack vs organic results
  • The Two Elements That Make Up a Local SEO Campaign
  • Setting The Foundation - What You're Going To Learn
  • Mindset
  • CMS (Content Management System) Of Choice
  • How To Test If Your Website Is Mobile Friendly
  • How To Set Up Google Analytics
  • How To Set Up Google Search Console
  • Keyword Research - What You're Going To Learn
  • What Is A Keyword And Understanding The Intent Behind it
  • Brainstorming your SILS
  • How To Determine Keyword Difficulty
  • Keyword Difficulty Pro Tip
  • How To Find Out What Keywords Your Website Currently Ranks For
  • How To Find Additional Keywords For Your Business Using SEMRush
  • How To Find All The Keywords Your Competitors Rank For
  • How To Use Google Auto-suggest To Come Up With Keyword Ideas
  • How To Use Craigslist To Come Up With Keyword Ideas
  • The Importance Of Keeping Your Keywords Organised
  • Creating Content For Your Website - What You're Going To Learn
  • The Importance Of Content + The 2 Types You Should Have On Your Website
  • Service & Locational Based Content
  • Review Your Competitors
  • SEMRush - Topic Research
  • Subscribe To Industry Related Blogs
  • Examples Of Bad Content
  • What To Avoid When Creating Your Content
  • How To Ensure Your Content Conveys Trust
  • The Importance Of Fresh Content
  • Google My Business - What You're Going To Learn
  • What is a GMB listing?
  • How To Check If Your Business Is Already Listed
  • How To Set Up A Google My Business Listing
  • How To Navigate Around The GMB Dashboard
  • The 9 Elements To Optimise On Your GMB Listing
  • How To Optimise Your GMB Listing
  • How To Find Out What Categories Your Competitors Have Selected
  • What To Do If Your Business Has Multiple Locations
  • Citations - What You're Going To Learn
  • What Is A Citation
  • The Benefits Of Citations + The 3 Categories You Should Be Building
  • How To Perform A Citation Audit
  • How To Find Citation Opportunities For Your Business
  • How To Reverse Engineer Your Competitors Citations
  • A Recommended Vendor To Outsource The Whole Process To (If you wish)
  • Onpage SEO - What We're Going To Cover In This Section
  • What is Onpage SEO?
  • The 3 Kings
  • Optimising For The First King - URL
  • Optimising For The Second King - SEO Title Tag
  • Optimising For The Third King - Page Title
  • How To Geotag Images For Local Relevance
  • What Are Internal Links & How To Add Them
  • An SEO Trick To Help Add Geo Relevancy To Your Website
  • What Is Schema & How To Easily Add It To Your Website
  • What Is An XML SiteMap And How To Create One
  • Page Speed & Hosting - What You're Going To Learn
  • The Correlation Between Page Speed & Rankings
  • How To Test Your Websites Page Speed
  • Web Hosting And Servers
  • Link Building - What You're Going To Learn
  • What Is A Backlink and Why Are They Important
  • What Is Anchor Text and Why Does It Play A Crucial Role In Link Building
  • What Anchor Types Does Your Website Need?
  • What Pages Should You Build Backlinks To?
  • How To Find Out What Backlinks Your Website Already Has
  • The Difference Between Citations And Backlinks
  • How To Determine What Makes A Good Backlink
  • How To Generate High Quality Backlinks - Strategy 1
  • How To Generate High Quality Backlinks - Strategy 2
  • How To Generate High Quality Backlinks - Strategy 3
  • How To Generate High Quality Backlinks - Strategy 4
  • Reviews - What You're Going To Learn
  • Why Are Reviews Important
  • How To Generate Reviews
  • How To Deal With Fake Reviews
  • CRO - What You're Going To Learn
  • What Is CRO & Why Is It Important
  • How To Turn Your Website Into A Conversion Machine
  • My Favourite CRO Hack
  • Tracking Your Results - What You're Going To Learn
  • How To Keep Track Of All Your Backlinks
  • How To Track Your Rankings
  • Key Things To Be Aware Of
  • Putting It All Together - What You're Going To Learn
  • Selling SEO - How To Package Your Services
  • Knowledge Is Power
  • How Long Does It Take To See Results
  • What To Do If Your Rankings Aren't Increasing
  • Google Algorithms You Should Know About
  • Conclusion.. Bye For Now

Taught by

Joshua George

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