Reignite your design process by using relevant design research. Get an introduction to design research, and learn how critical it is to being able to construct great designs.
Overview
Syllabus
Introduction
- Create highly effective design solutions
- Using the exercise files
- Challenges
- Design research is designing in context
- Reignite your design process: Be a better designer
- Add value and credibility to your work
- Primary vs. secondary research
- Quantitative vs. qualitative research
- Generative vs. evaluative research
- Market research
- Ethnographic research
- Challenge: Choose which research methods to use
- Solution: Choose which research methods to use
- Choose the right research tools
- Literature review
- Competitive analysis
- Observational note-taking
- Photo ethnography
- Questionnaire or survey
- Interview
- Focus group
- Advice for performing research
- Challenge: Taking good observational notes
- Solution: Taking good observational notes
- Challenge: Writing good interview questions
- Solution: Writing good interview questions
- Research process overview
- Craft a research plan: KWHL table
- Craft a research plan: The research logic model
- Determine an appropriate scope of research
- Challenge: Creating a design research plan
- Solution: Creating a design research plan
- Make the most of your research
- Information frameworks
- Experience model: The five Es
- Create personas
- Use personas to help explain your research, part one
- Use personas to help explain your research, part two
- Visualize and document your research
- Challenge: Synthesizing and identifying design opportunities
- Solution: Synthesizing and identifying design opportunities
- Utilize research to begin the design process
- User testing and rapid prototyping
- Evaluate the design research process
- Final thoughts
- Additional resources
Taught by
Peni Acayo and Andy Schwanbeck