Overview

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Enhance your digital marketing expertise by diving deeper into best practices for social media, SEO, and content marketing.

Learn in-demand social media, SEO, and content marketing skills.
Enhance your learning with hands-on exercise files.
Test your knowledge with practice quizzes.

Syllabus

Course 1: Digital Marketing Foundations

Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.

Course 2: Content Marketing Foundations

Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Course 3: Google Ads Essential Training

Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.

Course 4: Mobile Marketing Strategy

In this course, learn how to tailor your marketing for the best mobile experience for your customers.

Course 5: SEO Foundations

Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course 6: SEO: Keyword Strategy

Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)

Course 7: Advertising on Facebook

Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.

Course 8: Social Media Marketing: Managing Online Communities

Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.

Course 9: Social Media Marketing with Facebook and Twitter

Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.

Course 10: Employer Branding on LinkedIn

Build an effective brand on LinkedIn. Discover how to represent your company—and your employees—in a way that builds your credibility and your business.

Course 11: Email Marketing: Strategy and Optimization

Optimize your email marketing strategy. Discover the best time to send email, how to segment your audience, and how to personalize the content to clearly convey your message.

Course 12: Content Marketing: Newsletters

Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.

Course 13: Marketing and Monetizing on YouTube

Learn how to start a YouTube channel that generates money for your brand. Discover strategies for optimizing your channel, gaining followers, and monetizing videos.

Course 14: Marketing: Conversion Rate Optimization

Convert more of your existing traffic into paying customers or qualified leads through conversion rate optimization.

Course 15: Google Universal Analytics Essential Training (2020)

Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.

Taught by

Brad Batesole, Brian Honigman, Brad Batesole, Keitha Maciel, David Booth, Matt Bailey, Megan Adams, Megan Adams, Megan Adams, Viveka von Rosen, Virginia O'Connor, Melodie Tao, Anson Alexander, Jim Huffman and Corey Koberg