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LinkedIn Learning

Explore a Career as a Marketing Specialist

via LinkedIn Learning Path

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Overview

Are you interested in a career as a marketing specialist? Explore the most critical marketing skills you'll need—from social media to SEO and beyond.
  • Learn the fundamentals of digital marketing.
  • Learn to use social media in your marketing strategy.
  • Learn to leverage SEO principles for effective marketing.

Syllabus

Courses under this program:
Course 1: Marketing Foundations
-Discover the core concepts and basic analytic skills that every new marketer needs to know.

Course 2: Digital Marketing Foundations
-Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.

Course 3: Social Media Marketing Foundations
-Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.

Course 4: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course 5: Content Marketing Foundations
-Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Courses

Taught by

Marta Dapena-Baron, Brad Batesole, Brian Honigman and David Booth

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