Employer Branding to Attract Talent

Introduction

• Welcome

1. Employer Brand Defined

• What is an employer brand
• Why employer brand matters
• Components of an employer brand
• A company's reputation is its brand
• Factors that influence employer brands

2. How Employer Brands Attract Talent

• Replicating someone else's brand won't work
• What top candidates want in an employer
• The impact on customers and profits
• What a strong employer brand can't overcome

3. Building Your Brand to Attract Talent

• How candidates evaluate potential employers
• How to appeal to the self-centric candidates
• Image is everything
• Attraction is more than skin deep

4. Make Your Brand Compelling

• What makes a compelling employer brand
• Make an emotional connection
• Four questions for a compelling employer brand
• Communicating your brand
• Employees as brand ambassadors

Conclusion

• Create an employer brand action plan