Black Friday 2024: 25+ Ways to Save on Online Learning

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Data Driven: Harnessing Data and AI to Reinvent Customer Engagement (getAbstract Summary)

via LinkedIn Learning

Go to class Write review

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Grab it
Learn how technology can support marketing in the digital era, in this audio-only summary of the popular book by Tom Chavez, Vivek Vaidya, and Chris O’Hara.

Syllabus

1. Data Driven
  • Core principles of data-driven marketing
  • Understanding and implementing data-driven marketing
  • Data-driven marketing: Maturity level and common pitfalls

Taught by

getAbstract

Reviews

4.5 rating at LinkedIn Learning based on 81 ratings

Start your review of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement (getAbstract Summary)

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.