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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement (getAbstract Summary)

via LinkedIn Learning

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Details

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Provider

LinkedIn Learning
Pricing

Free Trial Available
Languages

English
Certificate

Certificate Available
Duration & workload

14 minutes
Sessions

On-Demand

Found in

Overview

Learn how technology can support marketing in the digital era, in this audio-only summary of the popular book by Tom Chavez, Vivek Vaidya, and Chris O’Hara.

Syllabus

1. Data Driven

Core principles of data-driven marketing
Understanding and implementing data-driven marketing
Data-driven marketing: Maturity level and common pitfalls

Taught by

getAbstract

Reviews

4.5 rating at LinkedIn Learning based on 81 ratings

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