Turn your customers into lifelong fans. Learn how to operationalize customer insights and consumer analytics to better understand and address your target audience's needs.
Customer Insights and Consumer Analytics for Organizations: Concepts
Overview
Syllabus
Introduction
- Climb inside your customer's mind
- Customer insights and analytics
- Process
- Strategy
- Design
- Implement
- Measure
- Governance
- Insights and understanding
- Loyalty
- Lower cost channels
- Performance improvement
- Cloud computing
- Machine learning
- Business intelligence
- Natural language processing
- Executive level
- Advocating for the consumer
- Data science
- Analytical reasoning
- Data privacy
- Data security
- Data ethics
- Next steps
Taught by
Chris DallaVilla
