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LinkedIn Learning

Advertising on Facebook: Advanced

via LinkedIn Learning

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Overview

Explore advanced techniques for advertising on Facebook, including how to manage multiple campaigns, use tags, create custom audiences and ads, and use retargeting tools.

Syllabus

Introduction
  • Increase sales with Facebook
1. Business Manager
  • Get started with Facebook Business Manager
  • How to navigate Facebook Business Manager
  • Set up roles and permissions
2. Manage Ads and Campaigns
  • Create ads and campaigns
  • Manage ads and campaigns in bulk
  • Manage campaigns in bulk with Excel
  • Organize campaigns
3. Facebook Pixel
  • Work with the Facebook Pixel
  • Optimize for conversions
  • Analytics
4. Custom Audiences
  • Custom audiences in Facebook Ads Manager
  • Custom audiences with web traffic
  • Create a lookalike audience
5. Advanced Advertising Techniques
  • Split testing on Facebook using Test and Learn
  • How to retarget on Facebook
  • Dynamic ads
Conclusion
  • Next steps

Taught by

Megan Adams

Reviews

4.6 rating at LinkedIn Learning based on 366 ratings

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