Introduction to Digital Marketing

Overview

Gain in-demand digital marketing skills to get ahead in a digital world

Build core digital marketing skills and knowledge to plan and implement first-class digital campaigns

Syllabus

Courses under this program:
Course 1: Digital Marketing in Perspective
-Understand the role of digital marketing, latest trends, and how digital marketing can help you to achieve your objectives.

Course 2: Digital Marketing: Personas and User Journeys
-Understand and develop user personas and user journey maps to create highly effective digital marketing.

Course 3: Digital Marketing: Content Marketing
-Plan, create, and optimise content to drive your digital marketing objectives and successfully reach your target audience.

Course 4: Digital Marketing: Marketing Channel Objectives
-Learn how to set digital marketing channel objectives for effective campaigns that drive your digital marketing strategy.