The demand for digital marketers is skyrocketing, and there are so many exciting career opportunities to explore. But how do you get your first job with no prior experience? Our course is designed to equip you with all the essential knowledge and practical tips to secure your first job in digital marketing.
Overview
Syllabus
- About this Course
- In this course, Olivia Mae Hanlon, founder of Girls in Marketing, alongside Semrush's own Rita Cidre, will guide you through the vast landscape of digital marketing and how to find a job that suits you with zero experience. You'll discover what kind of marketer you want to be, learn how to connect with potential employers and clients, and by the end, you'll have a shiny certificate to show off to all your new connections on LinkedIn.
- Lesson: What Kind of Digital Marketer Should You Be?
- This lesson breaks down exactly what digital marketing is and the reponsibilites they may include, from content creation to more analytical roles. You'll begin to target what it is you're drawn to in a digital marketing job and start searching for how those roles present themselves on job sites.
- Activity: Find Your First Marketing Job
- In this activity, you'll learn where and how to search for jobs with the help of our downloadable checklist. If you haven't already, this is the time to start looking for opportunities. Get a feel for the kind of roles you'd want to apply for in digital marketing, using the spectrum of roles from the previous lesson as your guide.
- Lesson: Gaining Experience When You Have None
- In this lesson, Olivia details her own experience in getting into digital marketing, and how anyone can break into it, no matter their previous experience or education. She reveals the story of Girls in Marketing through its staff and members, their supposed lack of experience, and their success now. This lesson is the pep talk you've been waiting for.
- Lesson: How to Find Free Digital Marketing Courses with Certifications
- In this video, we'll explore the landscape of free online marketing certification courses, including MOOCs, professional certifications from Google and Meta, and LinkedIn Learning. We'll guide you on how to find the best free options and align your learning with your career goals. Plus, Rita reveals the marketing certification that transformed her career!
- Activity: Create Opportunities for Yourself
- In this activity, you'll return to the job listing you found previously. You will dissect this job description to find the skills required for the role, and Olivia will explain how you can gain those skills yourself for free, with no fancy degree needed. You'll finish this activity with a tailored list of exactly what skills to gain for your ideal digital marketing role and how to gain them.
- Special Invitation: Meet Olivia Mae Hanlon in Person
- Join Olivia Mae Hanlon for a Live Expert Webinar - How to Get a Job in Digital Marketing: AMA with Olivia Mae Hanlon: June 24, 2024, at 3 PM EDT.
- Lesson: Telling Your Story on LinkedIn
- In this lesson, we dive into LinkedIn and why you should start posting if you haven't already. Olivia shares her own profile and advises on content to write if you're feeling unsure of where to start. She touches on personal branding, why being authentic is so important, and why you should stop holding yourself to an 'expert' standard.
- Lesson: How to Revamp Your LinkedIn Profile - Expert Tips You Need to Know
- In this video, Rita sits down with personal branding expert Lara Acosta to learn the best practices to make your LinkedIn stand out, from banner design to catchy headlines. This video will help you get over your fear of LinkedIn "cringe" and start optimizing your profile today.
- Activity: Update Your LinkedIn Profile
- Here is your opportunity to update your profile on LinkedIn – it's time to reflect on the version of yourself you'd like to show to the digital marketing world. This is a point to reflect on everything you have learned so far and show it off through your profile. Don't forget to follow Olivia (and Semrush!)
- Lesson: Connecting with Employers and Clients
- In this lesson, you will learn how to create a shortlist of companies you are interested in working for, how to start applying for roles, and how to tailor your outreach to each company to stand out from the competition. Olivia discusses the importance of researching the companies you're applying to, as well as how to forge your own opportunities.
- Lesson: How to Write Cold Emails That Get Responses
- In this video, Rita (with the help of Adam Riemer) shares some tips on how to make the best first impression when sending a cold email. You'll learn the best language to use, what NEVER to say when pitching your idea, and see examples to guide you on your way. Your turn to write is coming up soon!
- Activity: Write a Cold Email / Elevator Pitch
- It’s time to apply for that job you found at the beginning of the course! Research your target company and identify a key contact. Then, using the skills you've gained, write a concise email that highlights your qualifications and enthusiasm. Aim to impress, but don't stress. This is all great practice!
- Congratulations!
- You've reached the end! We'll wrap up everything covered in this course, and hopefully, you now know a lot more about digital marketing and are one step closer to your dream role. Olivia invites you to share your certification on LinkedIn and tag her and Semrush after taking your final test, of course.
- Bonus: “I think of quitting every day!” – Getting Real with Olivia Mae Hanlon
- We got a chance to interview Olivia and ask all our burning questions from founding Girls in Marketing to making it as a solo female founder. Discover how she turned her passion for marketing into a thriving community and navigated the fast-paced martech industry. Gain insights into her entrepreneurial mindset, the importance of resilience, and advice for aspiring business owners (and, in the end, as a bonus – a critical marketing question;)
Taught by
Olivia Mae Hanlon
