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IBM

Generative AI for Executives and Business Leaders

IBM via Coursera Specialization

Overview

Generative AI is reshaping industries, offering executives and business leaders unparalleled opportunities to drive innovation and business value. This IBM specialization empowers executives and business leaders to harness this transformative technology strategically and integrate it into your organization with confidence and clarity. Through a series of short courses led by IBM thought leaders, you’ll gain foundational knowledge of generative AI, its business applications, and its governance. You’ll learn how to align AI strategies with organizational goals, navigate compliance considerations, and explore cross-functional use cases in areas like customer service, HR, and finance. Then, using the IBM watsonx AI engine, you’ll master effective prompt-writing techniques and apply best practices to develop tailored genAI use cases for your business. By the end of the program, you’ll be equipped with actionable insights and a robust AI integration plan. If you’re keen to collaborate with stakeholders and leverage genAI strategically in your enterprise, enroll today, and step into the future with confidence.

Syllabus

Course 1: Generative AI for Executives and Business Leaders - Part 1
- Offered by IBM. AI is disrupting every aspect of business and daily life. Author Arthur C. Clarke famously said that “Any sufficiently ... Enroll for free.

Course 2: Generative AI for Executives and Business Leaders - Part 2
- Offered by IBM. As an executive or business leader in your organization, integrating AI well is likely number one for your strategic ... Enroll for free.

Course 3: GenAI for Execs & Business Leaders: Formulate Your Use Case
- Offered by IBM. This is primarily aimed at first- and second-yearAs an exec or business leader, integrating genAI effectively into your ... Enroll for free.

Courses

Taught by

Bethany Hudnutt and IBM AI Academy

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