Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
Overview
Syllabus
- Defining the Opportunity
- Value innovation, your solution, and your initial business model canvas
- Discovering the Customer
- Discovering the customer and interviewing customers
- Understanding Customers
- Analyzing customers
- Creating the Marketing and Sales Strategy
- Marketing mix, sales forecasting, and managing the sales pipeline
- Refining the Solution
- Product fit, validation, and scaling.
- Crafting the Business Plan
- Creating a business plan
Taught by
Dr. James V. Green
Tags
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