Happy World Emoji Day from us at Semrush! Master the foundations and execution of a successful emoji marketing strategy! This course will guide you through the essentials of emojis, practical examples of when and where to use them, and some fun facts to tie it all together. Learn one of the easiest ways to enhance your brand's communication and engagement!
Overview
Syllabus
- Intro
- Celebrate World Emoji Day with us at Semrush Academy! In these lessons, we'll explore the fun and sometimes tricky world of emojis. Let’s meet your host, Rita, and get started!
- History of Emojis
- Explore the intriguing evolution of emojis! This lesson delves into the origins of emojis, their rise to global popularity, and the key milestones that shaped their development. Learn how emojis transformed digital communication and became an essential part of our online interactions.
- To emoji, or not to emoji
- Emojis can change the tone of your message and boost engagement, but choosing the right ones is crucial. In this lesson, you'll learn how to select emojis that reflect your brand, research their meanings, and avoid overuse. We'll also dive into the impact of emojis on SEO. Master the art of emoji use in marketing to enhance your communication effectively.
- 10 super creative examples of emoji marketing
- Dive into the world of emoji marketing with this lesson, where we explore ten innovative and impactful campaigns. Discover how top brands use emojis to connect with their audience, boost engagement, and create buzz. Get inspired by these creative examples and learn how to effectively integrate emojis into your marketing strategy.
- Conclusion
- Congratulations on completing the course! You're now equipped with valuable insights and tips on emoji marketing. Once you pass the exam, you'll earn a certificate to showcase your achievement. Share it on social media and tag us—we'd love to celebrate with you. Well done, and see you in the next course!
Taught by
Rita Cidre
