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Semrush Academy

How to Drive Incremental Sales for Your Business with Affiliate Marketing

via Semrush Academy

Overview

Get ready to harness the immense potential of affiliate marketing to turbocharge your business’s growth. Gain an inside look at what goes on behind the scenes, learning how to create and manage a successful affiliate marketing program.

Syllabus

  • Welcome Lesson
    • In this introductory lesson, you'll gain a clear understanding of what this course is all about. You'll delve into the course structure, breaking down the key modules, so you have a roadmap for your learning journey.
  • Introduction to Affiliate Marketing
    • In this lesson, you’ll develop an understanding of what affiliate marketing is, learn the key players in affiliate marketing partnerships, and how affiliates will help you drive more sales.
  • Launching an Affiliate Program for Your Business
    • In this lesson, you will learn to meticulously plan your affiliate program launch by defining business goals, identifying target audiences and affiliates, and implementing pricing strategies. Additionally, you'll explore resource allocation, fraud prevention, and the creation of essential terms and conditions for a successful program.
  • Running Your Affiliate Program
    • This lesson focuses on selecting the ideal technology solutions, with a keen eye on partner considerations and program resourcing. It delves into administrative aspects, utilizing data for growth, tracking accuracy, and the significance of key metrics in the context of affiliate marketing tools.
  • Getting Affiliates On-Board to Sell Your Products/Service
    • In this lesson, you'll learn the art of discovering and engaging the right affiliates, from identifying potential partners to mastering the affiliate program sales pitch. You'll also explore strategies for building strong, lasting affiliate relationships.
  • Post-Program Launch Considerations and Management
    • In this lesson, you'll explore forward-thinking aspects of affiliate marketing, including emerging technologies, the role of AI, and predictions for the future. You'll also cover GDPR compliance, contingency management, and a five-step flywheel strategy to ensure ongoing program growth.

Taught by

Lee-Ann Johnstone

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