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Skillshare

Digital Marketing Strategy: Profitable Sales Funnel Mastery

via Skillshare

Overview

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Sales funnels don’t have to be as complex as people in the marketing world often make them seem. All that a sales or marketing funnel is - is a system for potential customers to develop a relationship with your business until they’re ready to purchase from you.

Within this class you will learn everything you need to know about creating a profitable sales funnel from start to finish in just a couple of hours - and using only ONE inexpensive tool!

With this one tool you'll be able to deliver your free offer to your audience, create sales pages, create a simple online store, take payment, send emails and so much more!

I’ve often found that people don’t end up succeeding with their sales funnel because they’re trying to do too much too fast. So in this class, I want to overcome this problem by presenting the lessons in a planning and execution section, and an advanced section.

Within the planning section:

  • You will learn what tools and offers you need to have in place in order to create a sales funnel that is actually designed to make you money.
  • You will also learn how to launch a sales funnel and even begin making money from it even if you don’t have anything to sell yet or an audience to sell to.

In the execution section:

  • You will be learning everything you need to know in order to write, design and build profitable landing pages, sales pages and email sequences for your customers.

Finally, in the advanced section of the class:

  • You will be able to go even further with your sales funnel by taking you through techniques for creating additional paid offers within your funnel and optimising for your best performing assets.
  • You will also learn how to use additional free tools within your funnel to help you handle customer objections and increase social proof on your sales pages. 

Everything you have ever needed to learn about creating a profitable sales funnel is within this class.

And although it does stand alone, if you’re brand new to the world of sales funnels - I recommend checking out my Digital Marketing Strategy: Profitable Sales Funnel Fundamentals Class first to get a really good foundational knowledge of why businesses create sales funnels and the strategy behind these

You will also find lots of useful resources inside of your Class Guide so make sure to check it out and feel free to pop into the Discussions section of the class if you have any questions that I can help with.

I can’t wait for you to get started!

Syllabus

  • Welcome!
  • Sales Funnel Fundamentals Overview
  • Set Up and Build Overview
  • Tools to Have in Place Before You Begin
  • Offer to Have in Place Before You Begin
  • Create Your Free Offer in Canva
  • Sell Before You're Ready - Kickstarter Marketing
  • Earn While You Learn with Affiliate Marketing
  • Learn From Your Competitors
  • Build Your Funnel - Overview
  • Set Up Your Account
  • Set Up Your Tracking
  • How I've Structured My Offer
  • Organise Your Assets
  • What Makes a Killer Landing Page
  • Landing Page Examples
  • Write Your Killer Landing Page
  • Create Your Killer Landing Page
  • Optimise for Mobile View
  • Create a Privacy Policy
  • Autofunnels Explained
  • How to Make a Sales Page That Converts
  • Sales Page Examples
  • Write Your Sales Page
  • Build Your Sales Page
  • Create Your Order Form
  • What Makes a Perfect Email Marketing Sequence
  • What Makes an Irresistible Email
  • Write Your Email Sequence
  • Publish Your Pages
  • Build Your Email Sequence
  • Attach a PDF to Your Emails
  • Set Up Your Automations
  • Launch and Test Overview
  • Complete Your Launch Checklist
  • Test Your Funnel
  • A Look Into a Live Funnel
  • Promote Your Funnel
  • Create a Custom Funnel Entry Point for Affiliates
  • Measure Your Success
  • Advanced Lessons Overview
  • Integrate Multiple Payment Processors
  • Optimise for Your Best Performers
  • Increase Your Revenue Per Customer
  • Set Up Your Tripwire
  • Live Chat and Social Proof Overview
  • Get Personal With a Live Chat
  • Leverage Social Proof in Real Time
  • Get to Know Google Tag Manager
  • Heatmaps - Track User Behaviour
  • Nail Your Negotiation Skills
  • Zapier - Deliver Your Paid Offer
  • Send Newsletters and Test Subject Lines
  • How to Use the Project Section
  • Thank You So Much

Taught by

Maggie Stara

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