TikTok Strategy for Beginners

Overview

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Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics

Introduction
TikTok Essentials
Social Reflection and Research
When Creativity Meets Strategy
Final project

TikTok provides unlimited potential for both brands and creators; its unique tools like duets, stitches, and replies make collaboration opportunities endless. Molly McGlew is an expert in TikTok. With over 10 years experience working in social media for brands including Vanity Fair, Condé Nast, GQ, and The New Yorker, she specializes in helping brands and individuals create strategies to stand out online.

In this online course, she teaches you to use strategic thinking to grow your audience on TikTok. Learn to understand the platform’s algorithm and tools and use them to develop a five-part strategy for success. Create structure, build a community, and achieve your strategic goals!