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Skillshare

TikTok Marketing Strategy: Essential Tips & Tricks For Your Brand

via Skillshare

Overview

Create a stellar marketing strategy on TikTok with director and agency owner, Sue Keogh! 

TikTok continues to grow at a phenomenal pace, which can be intimidating for brands wondering how to navigate the platform. Join Sue as she walks you through how to integrate TikTok into your marketing strategy and build upon your success. 

Together with Sue, you will learn how to:

  • Build an organic community on TikTok
  • Work with influencers on the platform
  • Use paid campaigns to get faster results
  • Interpret the TikTok algorithm
  • Utilize hashtags 
  • Measure results for continued success 

Whether you are new to TikTok or interested in bolstering your TikTok marketing strategy, this class will provide you with the tools to develop a TikTok marketing strategy that works for your brand. 

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Sue’s class is designed for employees on marketing teams, but all students are welcome to enjoy. 

Syllabus

  • Introduction
  • Using TikTok For Marketing Success
  • Understanding the Three TikTok Pillars
  • Creating Organic Engagement
  • Turbocharging Your Results
  • Forming Creator Partnerships
  • Beating the TikTok Algorithm
  • Analyzing the Analytics
  • Final Thoughts

Taught by

Sue Keogh

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