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Domestika

Community Management from Scratch

via Domestika

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Overview

Learn how to build, grow, and maintain a thriving community on social media
  • Introduction
  • Community Management 101
  • From Foundation to a Thriving Community
  • Community Management: Best Practices
  • Final project
Do you want to create a brand that resonates with your audience, capable of generating engaging conversations around your product? Hana Jay Klokner has been working with brands to perfect their community management strategy for over ten years, with a client list of major brands that include Amazon, glh Hotels, and the United Nations.

In this course, learn how to build an active, vibrant, and engaged community of followers for your brand. By following Hana’s expert advice, discover how to build a strong community management strategy from scratch, seeing how to apply everything you learn along the way with Hana’s case study to ensure you build a thriving community around your brand.

Syllabus

  • About Me
  • Influences
  • What We Will Do in the Course?
  • What is Community Management
  • Introducing the Case Study: Tarsila Kruse 1
  • Introducing the Case Study: Tarsila Kruse 2
  • What’s Going On In The World Of Social Media
  • Setting Goals
  • Measuring Results - The Key To Success 1
  • Measuring Results - The Key To Success 2
  • Choosing the Right Platform for Community Management
  • Target Audience 1
  • Target Audience 2
  • Social Listening
  • Brand Voice and Tone
  • Moderation
  • Engagement: Techniques for Social Proof 1
  • Engagement: Techniques for Social Proof 2
  • Developing a Community Management Strategy
  • Community Management Dos and Don’ts
  • Team Roles in Social Media Marketing
  • Community Management Fundamentals

Taught by

Hana Klokner

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