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CreativeLive

Pricing and Sales for Photographers

via CreativeLive

Overview


In order to make money as a photographer, you have to know how to price, package, and sell your work. In this 3-day course, small business owner and award-winning photographer Julia Kelleher will teach you how to create a strategic sales system — without relying on over-the-top, hard-selling sales techniques.

Julia will help you identify new product and sales opportunities, including the importance of in-person and projection sales. You will learn powerful selling techniques by watching Julia conduct an actual sales session live, right before your eyes. Julia will also give you a comprehensive pricing overview — including how to create packages that encourage your customers to spend more purely by adding the right value.

By the end of this course, you will know how to predict your sales averages, forecast growth, and go from thinking about the next single sale to thinking about the next year of sales.

Syllabus

  • Define Your Why
  • Why In-Person Sales Make the Money
  • Switching from Online to In-Person Sales
  • Types of Clients
  • The Psychology of the Buying Mind
  • The Buying Mind Q&A
  • Shoot: Newborn Portraits
  • Shoot: Newborn with Parents
  • Pre-Consultations: What’s The Point
  • Pre-Consultations: What Questions to Ask
  • Pre-Consultations: The Art of Language
  • Overview
  • Branding: Define Your Brand
  • Branding: Products
  • The Art of Pricing
  • The Art of Pricing: Breaking Even
  • The Art of Pricing: Products and Packages
  • Projection Sales
  • Why Use Sales Room Software
  • Sales Quick Review Q&A
  • The Art of Language: Sales Demo
  • The Art of Language: Q&A
  • Quick Review
  • Policies: What to Include
  • Policies Q&A
  • Dealing with Client Objections
  • Dealing with Difficult Personalities
  • Sales Without a Studio
  • On Location Sales Q&A
  • Business Structure: Implementing
  • Purpose: Review Putting into Practice
  • Purpose: Top 10 Motivations

Taught by

Julia Kelleher

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