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CreativeLive

Baby Plans: Photographing the Early Years

via CreativeLive

Overview

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A baby’s first year is a whirlwind of changes – making it the perfect time for photographers to partner with families to document all of those meaningful milestones. In Baby Plans: Photographing the Early Years, Julia Kelleher will teach you how to design a baby plan that highlights a new child’s growth and brings clients back into the studio.

Julia is a portrait photographer who specializes in newborn and family photography and in Baby Plans: Photographing the Early Years, she’ll share her hard-won insights on building a baby photography business. 
You’ll learn how to:

  • Develop a baby plan marketing strategy tailored to new parents
  • Encourage repeat visits throughout the first stages of growth
  • Shoot, light, and design images for each stage of growth
  • Price packages so parents keep coming back
  • Manage your time while maintaining relationships

Julia will share specific pricing, marketing, and selling tactics that will ensure your baby business is profitable and your parents are thrilled with their purchase. You’ll get tips on structuring your sessions so you aren’t throwing money away and learn about baby-specific products parents love to buy.

Learn how you can fill your appointment calendar with clients you know and love and who are willing to pay for your services in Baby Plans: Photographing the Early Years with Julia Kelleher.


Syllabus

  • Class Introduction
  • What is a Baby Plan?
  • 7 Steps to Baby Plan Success
  • Shooting Prep for the 4-5 Month Old "Smiling Stage"
  • 4-5 Month Olds: Tummy Time and Headshots
  • 4-5 Month Olds: Basket Shot
  • The Baby Plan Structure
  • How to Price Baby Plan Sessions
  • Exclusivity and the Product Line
  • The Annual State of Mind
  • Pre-Consultations
  • The Art of Language
  • Designing for the Annual Product
  • Pricing Step-by-Step
  • How Much Money Do You Need?
  • Building Packages
  • Shooting Prep for the 6-8 Month Old "Sitting Stage"
  • 6-8 Month Olds: Chair Shot and Baby Food
  • 6-8 Month Olds: Bucket Shot, Set Design, and Coloring
  • Creating Efficient Systems
  • A Shooting System
  • Client Systems: Database, Workflow, and Session Tracking
  • Client Systems: Communication Tracking
  • File Management
  • Policies for Baby Plans
  • Customer Service
  • What is Collateral?
  • Collateral: Printed vs Digital
  • Designing a Brochure
  • Shooting Prep for the 1 Year Old "Standing Stage"
  • 1 Year Olds: Using Different Props
  • 1 Year Olds: Cake Smash - Lehan
  • 1 Year Olds: Sitting and Standing
  • 1 Year Olds: Cake Smash - Alexsy
  • Retouching Workflow in Photoshop
  • Creating a Panel Series
  • Designing Wall Products
  • How to Launch Your Baby Plan
  • Targeting Your Ideal Client
  • Marketing Your Baby Plan
  • Effective Promotions

Taught by

Julia Kelleher

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