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CreativeLive

Powerful Business Planning

via CreativeLive

Overview

Tens of thousands of new small businesses are started every year -- does yours have a concrete plan in place to ensure it succeeds? Join marketing strategist and small business advocate Barbara Findlay Schenck for an introduction to fast-track business planning.

Throughout this course, you’ll learn how to write and implement a business plan by clarifying your goals: how much time you have to devote to your business, how many people need to buy your product, and how much money you’ll be able to make. You’ll also learn how to set up your business legally and legitimately -- without dipping into your personal finances. Barbara will also cover the marketing and finance skills every small business owner needs to know.

By the end of this course, you’ll have a smart, strategic plan for starting, managing, and growing your business.

Syllabus

  • What's On Your Business Wishlist?
  • Business Idea Considerations
  • Start Your Business Planning Engines
  • Custom-Tailor Your Business Planning
  • What's In Your Plan Overview?
  • Structure & Organize for Success
  • Protect & Stake Claim to Your Business
  • $$$ Raising It, Making It, Managing It
  • Planning for Profitability
  • Managing Your Finances w/ Q & A
  • Setting Your Goals
  • S.W.O.T. Analysis
  • Student S.W.O.T Analysis
  • Growth Strategies & Action Plan
  • Planning for Change
  • Marketing Planning
  • Defining Your Brand & Position
  • Marketing Q & A
  • What Goes Into Your Plan?
  • Asking the Right Questions

Taught by

Barbara Findlay Schenck

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