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Toolkit for Business Success

via BBC Maestro

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Overview

Join Peter as he takes you from idea to launch, with tips and insights from his 40 years of success. You’ll be armed with business acumen that will last a lifetime.
  • Learn Peter’s 10 Golden Rules of business
  • Build out your business plan
  • Give the perfect pitch and raise funds
  • Grow year on year with marketing secrets
  • Fill your team with the right people
  • Develop an entrepreneur’s mindset

Syllabus

  • Entrepreneurs are made, not born
  • The big idea
  • The golden rules
  • Golden rule 1: have a vision
  • Golden rule 2: use your influence
  • Golden rule 3: build your confidence
  • Golden rule 4: make a commitment
  • Golden rule 5: aim for results
  • Golden rule 6: timing
  • Golden rule 7: perseverance
  • Golden rule 8: be caring
  • Golden rule 9: take action
  • Golden rule 10: use your intuition
  • Understanding your motivation
  • Psychology of an entrepreneur
  • Motivation & purpose with Tom Kerridge
  • Your network
  • Setting goals
  • Your brand
  • Finding the market in the gap
  • Entrepreneurs are always learning
  • Protect yourself
  • Budgeting & financial planning
  • The business plan
  • The perfect pitch
  • Managing your inner critic
  • Get yourself out there - sales & marketing
  • Marketing case study: Levi Roots
  • Creating your team
  • How to grow
  • There is no such thing as failure
  • Corporate responsibility
  • Look after yourself
  • The secrets of my success
  • Jessops: your first loss is your best loss
  • Localised: the perfect pitch business plan
  • Reggae Reggae: sell, sell, sell!
  • Wireless Logic: innovation, passion, growth
  • Wonderland: know your niche!
  • Research, plan & conquer

Taught by

Peter Jones

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