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CreativeLive

Mastering Business Fundamentals

via CreativeLive

Overview

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During this course, you’ll learn how to scale your staffing, provide unparalleled customer service, price your products effectively, and create a powerful brand from your personal style.

Whether you’re a beginner, intermediate, or advanced photographer, this course will provide a provide an accessible playbook for taking your business to the next level.

Syllabus

  • Class Introduction
  • Establishing Goals
  • Establishing Goals: Advice for Beginners
  • Establishing Goals: Advice for Intermediates
  • Establishing Goals: Advice for Established Businesses
  • Specialist vs. Generalist
  • Pricing & Packaging
  • Shooting to Sell: Big Prints, Albums & Products
  • Pricing: The Digital Negative Controversy
  • The Evolution of SCP's Pricing
  • Student Q&A
  • Defining Your Style: Consistency is Key
  • Defining Your Style: Advice for Newbies
  • Defining Your Style: Advice for Intermediate Studios
  • Defining Your Style: Advice for Established Studios
  • Next Level: Medium Format
  • Branding
  • Next Level Products
  • Marketing: The Other Half of Your Style
  • Marketing for the Newbie Studio
  • Marketing for the Intermediate Studio
  • Marketing for the Established Studio
  • Networking: Who, What, When, Where and Why
  • Customer Service
  • Best Practices: Seniors & Families
  • Best Practices: Babies, Glamour, Engagement & Wedding
  • Best Practices: Backing Up and Equipment
  • Best Practices: Sales
  • Best Practices: Post Production
  • Training Plan
  • Husband and Wife Teams
  • Husband & Wife Teams: Stories from Facebook
  • Insourcing vs. Outsourcing
  • Business Types
  • Building Confidence

Taught by

Sal Cincotta

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