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CreativeLive

30 Days to Design Your Portrait Business

via CreativeLive

Overview

The strongest portrait photography businesses have one thing in common: a dedicated, strategic plan for artistic and financial success. Join creativeLIVE instructor Lori Nordstrom as she goes through 30 Days to Design Your Portrait Business, an intensive course that will give you the step-by-step tools you need to survive and thrive as a portrait photographer.

Over 30 days, you will work with Lori to develop a plan of action for marketing, branding, and pricing that will keep your clients happy and your business growing. Lori will outline the lighting, posing, and shooting skills she uses to make sure clients come away from a session with photos they’ll love. During each daily segment, Lori will discuss the topics covered in her 72-page workbook (included with purchase).

By the end of this course, you’ll have the concrete skills you need to attract clients, build a successful, satisfying business, and deliver stunning results every time.

Syllabus

  • Day 1: So You Want to Be a Pro Photographer?
  • Day 2: Setting Up "Shop"
  • Day 2 Bonus: "Setting Up Shop"
  • Day 3: Getting Organized for Success
  • Day 3 Bonus: "Planning"
  • Day 4: Studio Image
  • Day 4 Bonus: "Studio Image"
  • Day 5: Defining Your Niche
  • Day 5 Bonus: "Your Niche"
  • Day 6: Defining Your Target Client
  • Day 6 Bonus: "Your Target Client"
  • Day 7: Marketing Part 1
  • Day 7 Bonus: "Marketing - Part 1"
  • Day 8: Marketing Part 2 Ideas For implementation
  • Day 8 Bonus: "Marketing Part 2"
  • Day 9: Networking
  • Day 9 Bonus: "Networking"
  • Day 10: Pricing For Profit Part 1
  • Day 10 Bonus: "Pricing Part 1"
  • Day 11: Pricing For Profit Part 2
  • Day 11 Bonus:"Pricing part 2"
  • Day 12: Projections for 2014
  • Day 12 Bonus: "Projections"
  • Day 13: Scheduling and Planning
  • Day 13 Bonus: "Scheduling & Planning"
  • Day 14: The Inquiry: Handling Emails & the First Phone Call
  • Day 14 Bonus: "Initial Inquiry"
  • Day 15: Client Education & Customer Service
  • Day 16: Defining Your Product Line
  • Day 16 Bonus: "Product Line"
  • Day 17: Packaging Your Product
  • Day 17 Bonus: "Packaging"
  • Day 18: The Portrait Consultation: Designing & Planning Session
  • Day 18 Bonus: "Consultation"
  • Day 19: Photographing at the Client's Home: Shooting for the Wall
  • Day 19 Bonus: "Wall Concept Shoot"
  • Day 20: Shooting On Location: Client's Home with Older Kids
  • Day 20 Bonus: "Mandi Shoot"
  • Day 21: Shooting On Location: Client's Home
  • Day 21 Bonus: "Dryden Shoot"
  • Day 22: Adding Video to Your Portrait Sessions
  • Day 22 Bonus: "Adding Video"
  • Day 23: Shooting with Studio Light
  • Day 23 Bonus: "Studio Lighting"
  • Day 24: Portrait Workflow
  • Day 25: Sales
  • Day 26: Handling Objections: Finding Your "Yes" Answers
  • Day 27: Special Events & Mini Sessions
  • Day 28: Charitable Events: Give & Get Day
  • Day 28 Bonus: "Charitable Marketing"
  • 29: When Should I Hire Help? When Should I Go Retail?
  • Day 29 Bonus: Skype call with Lori & Carly
  • Day 30: Goal Setting & Motivation

Taught by

Lori Nordstrom

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